The challenge for Super Bowl advertisers, Calkins says, is twofold: breaking through the noise and saying something important about the product. But that is incredibly difficult to do. This year, Deutsch is working on two ads: one for mobile battery company mophie, and the other for Sprint. The company released the mophie spot on Thursday:. But Deutsch is going in a different direction with its Sprint ad. The hope is that it can distinguish itself by swimming against the tide the agency helped create.
Listen to the most important stories of the day. Contact us at letters time. By Josh Sanburn. This photo of a kid dressed as Darth Vader inside a Burger King inspired the creative team at Deutsch as they were making "The Force" ad. Get The Brief. Sign up to receive the top stories you need to know right now. Please enter a valid email address. Please attempt to sign up again. Sign Up Now. The Dogo requires a strong leader who is fair and steady, not someone who regards his relationship with the dog as an equal partnership.
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The canines are clearly the stars of the ads, but the cars are nicely highlighted as well. The song "Me and You" from the "Juno" soundtrack is used to play on the joy of driving with your dog beside you. The commercial is running with the trending topic Woofwagen, which has been connecting with dog fans around the world on Twitter. The new woofwagen ad brought a tear to my eye. And for more pups, check out BI's latest feature on the best dog photos of the year.
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