Skip to content Scroll Down. Creating and successfully marketing a viral video is the dream of every video producer, yet very few can achieve that status.
Businesses must remember that video creation for online marketing is still in its infancy. Video Elements to Consider Whether your marketing team decides to pursue a full blown production or a simpler video, these elements add depth and likeability to your video.
Most of the items shared online have some sense of humor about them. From memes to funny Facebook statuses, users love sharing humorous content with your friends. The team behind the Will It Blend? Series on YouTube certainly took advantage of the comical idea of putting anything in a blender. This refers to both the video quality and the quality of the content. More and more video is being shot in HD, and as audiences become accustomed to HD, anything less than quality video — especially from a business — is noticed.
As far as content is concerned, remember to trim out fluff and keep the video short enough to retain attention. What if you could discover the secret sauce that turns out winner after winner? Content creators and small business owners would love to discover a magic formula that will transform their content marketing strategies. Specifically designed for social media sharing, these videos are short, sweet, informative, feature mouth watering dishes, and tend to go viral consistently.
Now we get to the hard part. Apart from a few lucky flukes, most viral videos are the result of a lot of work combined with a sprinkling of luck and a dash of impeccable timing.
Making a viral video is a lot like cooking. Instead, these tips are the foundation you can use to create your own secret recipe. Attention span? What attention span!? Remember that viral Microsoft study that said human attention spans were now less than that of goldfish?
Our attention is increasingly in demand. Advertisers, entertainment networks, family members, work responsibilities and cute animal videos are constantly fighting for their share of it.
They appear in your social media feed and need to fight to break through the noise and earn your attention. You can easily justify taking 60 seconds to watch the inspirational story of wolves being reintroduced to Yellowstone park or the latest delectable recipe from Tasty your friend just shared. Simple, clear and succinct content works wonders.
This is true when it comes to creating a high conversion landing page or a super shareable blog post and it is definitely true when it comes to creating a would-be viral video.
Before you start, define what your video is about and focus on getting that point across as clearly as you can. A little while back, we interviewed Zina Magomet from Greater Minds, a group that focuses on creating inspirational videos. Emotion: In a world obsessed with productivity, obligations, and metrics, people really long for opportunities to reconnect with their humanity. Romance, anger, disgust, joy, nostalgia, ambition, and all the other emotions stir our blood, remind us who we are, and motivate us to connect at a deeper level.
Surprise: Our brains are wired to pay close attention to anything that violates our expectations, so you can make your message stand out and be remembered but doing something in a surprisingly different way, whether it's an unusual image, a bold statement, or an unexpected outcome.
Intensity: Because so many forces are vying for our time at any given moment, it's important to grab the audience's attention right away, and to keep that attention through brevity and density. Whatever you have to say, chop it in half, and then chop it in half again. Make every word count, and leave them wanting more. If you feel like you've said everything you want to say, your message is probably far too long.
Relevance: Reframe your message in a way that's directly relevant to your target audience. Think about their perspective, rather than focusing solely on the message your organization wants to put out there. For example, we do a lot of branding work at Forty, but we found that the majority of business owners have very little idea what "branding" actually means, so we started eliminating that word from our marketing materials because they weren't seeing it as relevant.
We still do the same work, we just talk about it using more relevant terms to our target audience.
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