Show detailed source information? Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. General Merchandise Number of Nordstrom department stores in the U. Alexander Kunst. Profit from additional features with an Employee Account.
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Exclusive Corporate feature. Corporate Account. Statista Accounts: Access All Statistics. The sports utility vehicle SUV launch comes amid accelerating demand for EVs as nations around the world tighten environmental regulation to cut carbon emissions.
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Sharon Bailey. February 19, , PM. Recommended Stories. It's just smart business. To know where things are headed. Exclusives generate interest among consumers and create a sense of scarcity for the brands' products. They also help protect the brand from stepping on its own website traffic by selling through Nordstrom.
It's become clearer that Nordstrom's relationship with digitally native brands has become more important to its overall strategy. Under Kim, the department store launched its " [email protected] " concept, an ongoing series of pop-up shops with rotating brands. The pop-ups will either host a variety of brands centered around a single theme, or bring in a single brand to showcase. Nordstrom also has an extensive partnership with rental company Rent the Runway.
Select stores in Los Angeles in began serving as order pickup and drop-off locations for Rent the Runway customers. The stores not only featured drop-off boxes in those stores, but also try-on areas, tailoring services and gift wrapping, among other things. Rent the Runway had already had drop-off locations at some WeWork locations across the country. But what made the Nordstrom-Rent the Runway tie-up different was that the two brands' customer bases already were closely aligned.
Now, after Rent the Runway announced in August that it's permanently closing its owned retail stores , the Nordstrom drop-off areas serve as one of the few physical touchpoints the brand has with customers. And why? Because younger people are buying this stuff. They're buying secondhand clothes, they're shopping at vintage, they're shopping for resale and they're shopping different subscription services," Carter said.
But many of the partnerships also complement Nordstrom's existing offering. In November, Casper began selling its mattress and sleep accessories in 31 of Nordstrom's full-line stores , as well as on its website.
So if you live in an apartment, or if you live in a rental or if you own your home, you can come to Nordstrom and know that we have what you need,'" Carter said.
Nordstrom was particularly hard hit when the pandemic took hold. Like many nonessential retailers, it was forced to temporarily shutter its stores back in the spring. Because of this, its foot traffic to full-line stores plunged As stores reopened, traffic improved slightly — down The retailer also heavily carries apparel, a category that has faced months of declines since last March as consumers have had less of a need to purchase clothes for work and special occasions.
E-commerce in the quarter represented the majority of sales. But as the vaccine becomes more widely available, consumers are starting to plan for life after COVID.
Finding ways to lure shoppers back into stores will become increasingly important to Nordstrom as it fights for consumer's dollars against things like experiences and eating out. Follow Caroline Jansen on Twitter. From Dick's Public Lands outdoors banner to Bloomie's to Ulta's Target shop-in-shops, here are some of the most notable concept launches this year. Retailers are navigating supply chain bottlenecks while consumers face renewed concerns over the COVID pandemic. Keep up with the story.
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